Cultural marketing always wins
We have a saying at stooch, which goes "say no to flash in the pan marketing, only culture creates lasting effects". We are creating cultural "vehicles" that can be passed on from business to business, allowing each one to capitalise off the success of the other. An example: if we host a successful competition with a company, we intend to host the same competition every year, on the same day/week in perpetuity. However, because we cap our sponsorship contracts at 3 years, other companies can bid to host the competition for 2-3 years and capitalise off the traffic, excitement, and expectations from previous experiences.
We are creating a sustainable ecosystem between student unions, student creatives, societies, and brands. As a member of IIS, you don't just run campaigns for students, you make it with them. Through this membership, you will have access to student photographers/filmmakers/models/influencers, which you can hire to work alongside your team or agency. Letting student creatives get that close and personal with your company is a priceless way to win brand loyalty. That level of access and intimacy can rarely ever be transmitted through a discount or giveaway, but the question is, how do we make millions of students get that close and personal without hiring them all; the answer? content. When you hire student creatives through bookables program, they are required to give video feedback, which will be yours to own, edit and share online.